This was our answer to the D&AD Graphic design brief 2012 which asked us to design a quarterly supplement to the Typographic Circle's magazine with each one talking about one of the designers that had given a talk for the Typographic Circle. We called it Indent.
» Welcome to Indent, a new quarterly supplement of the Circular magazine. As a current subscriber of the typographic circle’s annual magazine, you would now also receive seasonal insights into designers who have given talks for the typographic circle throughout the year. ¶
Awarded In Book
Partners: Jim Clayton & Rowan Van Blerk
» Indent looks at the hidden characters in contemporary typography: people whose work we have all seen but never seen the people responsible for its design.
In this supplement, have included the hidden characters that structure typography in publication: indents and pilcrows, soft returns. The elements behind the design we see. ¶
» For those who have been to the talks, this should be a reminder and a deeper look at what makes up the designer, and for those unable to go, a look into some of the most influential contemporary designers. ¶
» This quarterly publication takes the form of the four seasons and are named after a representative colour of that season. ¶
» The mailer introduces the idea of Indent magazine and sets the colour scheme, setting a backdrop for the magazine, explaining what it is and mentioning what next season will bring. ¶
» It would be made of corrugated cardboard to protect the supplement and for the ease of production. The image is two shades of the seasonal colour of a halftone of the image of the month. The cover has a tear strip which rips cleanly through the middle of the pilcrow ¶
» The front cover features a pilcrow diecut through to the contents page showing a seasonal picture. For the first year, we shot a series of macro scenes of natural items representative of the season and setting the colour scheme. This representative colour is then carried through the book for the titles and accents.¶
» We chose a series of very different designers in typography to ensure the format fits all possibilities: an illustrator, a film title designer and a graphic design firm. The supplement has a bio, interview with the designer, a look at their visual style, a brief portfolio and peer review with other professional’s views on their work. ¶
